2008北京夏日数字娱乐节以“娱乐互换”为主题，是一个由北京服装学院主办，来自世界11个国家的30所院校协办的大型国际活动。本次娱乐节分为DE-DAY 和DE-NIGHT两大版块。

      “DE-DAY数字娱乐展”将于6月20日在北京服装学院创意工场开幕，展览将展出来自21个不同国家和地区的150件新媒体作品，包括: 概念设计,幻想建筑,游戏设计，交互设计，音乐，动画和短片六大类型。本次展览是通过活动官方指定网络互动平台百度空间，面向全球顶尖数字娱乐与新媒体专业教师与学生征集作品，由组委会专家评审团评审选定作品，旨在开放一个大型的产学互动交流平台。透过这个展览，除了可以完整的分享国际间数字娱乐创作的资源、还可以将一般大众带入国际数字娱乐设计的最新领域。“DE-NIGHT数字娱乐夜”是依附于本次展览的大型开幕活动，地点在大山子艺术区751动力广场。活动内容包括对DE-DAY数字娱乐展的16个获奖项目的颁奖典礼及新媒体表演。本活动是科技与艺术的一次撞击，利用声、光、电、影及新媒体交互技术，给观众以超乎想象的全方位感官体验。
本次娱乐节由北京服装学院主办，数字娱乐学盟、751正东集团、想想再设计、揽胜广告、主题工作室、Newwebpick 、UPA CHINA、ET GROUP单位协办，首次采取了实体展览和在线虚拟展览相结合的方式，受到了海内外数字娱乐创意人士的关注和好评。活动总策划丁肇辰博士表示，“互换”是一种趋势。“娱乐互换” 代表着“可能”。在我们倒数奥运、呼应北京奥运精神的同时，将不同人种、不同地域文化、不同生活方式的学生、老师与群众们透过数字娱乐节的大平台串连起来，以换位思考的手段充分了解不同地区数字娱乐设计的本质，进而激荡起新的创意可能。

活动安排：
1、DE-DAY数字娱乐展
展览时间/ 6月20日至6月29日 10：00—20：00
展览地点/ 北京服装学院创意工场

2、DE-NIGHT数字娱乐夜
开幕式间/  6月20日晚19:00-2：00
开幕地点/ 北京大山子艺术区751动力广场
开幕活动/ 19：00-22：30  DE-DAY奖颁奖典礼
新媒体节目表演
22：30-02：00 DE-NIGHT PARTY

3、创意市集时间/ 6月21日至6月22日
地点/ 北京大山子艺术区751动力广场

官方网址：http://2008.dealchina.org
百度空间：http://act.hi.baidu.com/08dej 

点击以下的视频链接，您可以看到DE-NIGHT当晚颁奖典礼中的部分表演活动
官方网址：http://2008dej.dealchina.org/indexshow.php?nodeid=880101&id=603

新媒体服装秀
http://www.youtube.com/watch?v=D9kIr45eKVQ
新媒体舞蹈
http://www.youtube.com/watch?v=ACdcUdXQL1c
DVJ 表演
http://www.youtube.com/watch?v=wEEC63QNIJk
风滚草乐队
http://www.youtube.com/watch?v=S1rJ0eerAWs

新媒体音乐会
http://www.youtube.com/watch?v=rwYkpZgZkuM
京韵大鼓 / China Opera
http://www.youtube.com/watch?v=0Avc9qVKBdk

‘Entertainment Exchanging’ inspires the digital entertainment Industry

    2008 Beijing Summer digital entertainment Jam with the theme of "entertainment exchange", is hosted by Beijing Institute of Fashion Technology. It’s the international events with people from 11 countries and 30 institutions. The Jam is divided into two activities, DE-DAY and DE-NIGHT.
    "DE-DAY digital entertainment exhibition" will be held on June 20 at Creative workshop in Beijing Institute of Fashion Technology. There will be 150 new media works from different countries and regions displaying on the exhibition, including: Concept Design, Imaginary Architecture, Game Design, Interactive Design, Music, Animation and Short Film. The exhibition collected works of world’s top digital entertainment new media professional teachers and students through the Baidu space. This exhibition enables full sharing of the international digital entertainment creation resources, also brings the public the latest achievement of international digital entertainment design. "DE-NIGHT" is placed in the 751 force square of Dashanzi Art District. Activities for ‘DE-NIGHT’ include prize presentation ceremony for the DE-DAY awards and new media. Using sound, light, electricity, video and new interactive media technology, it gives the audience all-round sensory experience.
    The Jam is organized by Beijing Institute of Fashion Technology, and supported by D.E.A.L., 751 Zhengdong Group, Think-Before-Design, Lansheng A.D. Company, THEME studio, Newwebpick, UPA CHINA and ET GROUP. It is characterized by the combination of entities exhibition and On-line virtual exhibition. According to Dr. Ding Zhao chen, the director of the Digital Entertainment Jam, "exchanging" is the trend. "Entertainment exchanging" represents a "possibility." In our countdown to the Olympic Games, mapping to the spirit of the Beijing Olympics, the Jam will connect different races, different geographical cultures and lifestyles, inspire fully understanding between different areas and create new design.

The Schedule；
1, DE-DAY digital entertainment exhibition
Exhibition Time：June 20 to June 29 10:00-20:00
Venue：Creative workshops in Beijing Institute of Fashion Technology

2, DE-NIGHT
Opening ceremony: 19:00-2:00 the evening of June 20
Venue: Beijing Dashanzi Art District 751 square force
Opening ceremony schedule:19:00-22:30 DE-DAY Awards Presentation Ceremony
                                            New media performance
22:30-02:00 DE-NIGHT PARTY

3, DE-Day Bazaar: June 21 to June 22
Location: 751 force square of Beijing Dashanzi Art District

The official web site: http://2008.dealchina.org
Baidu Space: http://act.hi.baidu.com/08dej

Please click on below video link to see the performances taken place in DE-NIGHT(19:00-02:00 June 20) at 751 Power Square.  Come join the happiest hours before the Beijing Olympics. Official Site：http://2008dej.dealchina.org/indexshow.php?nodeid=880101&id=603
New Media Fashion Show
http://www.youtube.com/watch?v=D9kIr45eKVQ
New Media Dance
http://www.youtube.com/watch?v=ACdcUdXQL1c
DVJ SHOW
http://www.youtube.com/watch?v=wEEC63QNIJk
Chinese Rock Band
http://www.youtube.com/watch?v=S1rJ0eerAWs

New Media Concert
http://www.youtube.com/watch?v=rwYkpZgZkuM
China Opera
http://www.youtube.com/watch?v=0Avc9qVKBdk